Paul Kedrosky brought my attention to this news article, which I should have ignored and left well enough alone. But, here goes:
WSJ: Google plans to announce Friday that it
will begin allowing consumers to buy videos from major content partners
through the Google site and will also roll out a new downloadable
bundle of software for consumers that could heighten Google's
competition with Microsoft...
[Google
Pack will allow consumers to download and install multiple applications through one interface, which will include] the
open-source Firefox Web browser, a version of Norton AntiVirus software
from Symantec Corp.,
Adobe System Inc.'s Reader software, RealNetworks Inc.'s RealPlayer
multimedia software, Trillian instant-messaging software from Cerulean
Studios and Lavasoft AB's Ad-Aware antispyware software. Google Pack
will also include Google's own desktop search software, Google Earth
satellite imaging and maps software, Picasa photo-management software,
Google Talk instant-messaging program, its Toolbar add-on for Web
browsers and screen saver software. (Note: Full article is after the jump at the end of this article)
(1)
I feel like the Microsoft vs. Google battle has a strong dimension where two parties are fighting for turf while leaving their home bases unprotected.
A business historian will someday precisely document when it became an anathema for major technology
firms to focus on their strengths and competitive advantages, as
opposed to trying to be all things to all people. I want to say that they get tricked into it by the hoopla generated in the press, as though the objective were to win the attention of journalists, rather than make money.
This must be why startups are able to trump majors on innovation in virtually every product category, because startups focus on doing only one thing right, have no media attention to distract them, and, lacking a brand to use as a billy club in distribution, their only hope is to focus relentlessly on user friendliness and product quality.
Microsoft: here is a company with not one, but two of the most enviable monopolies on the earth - in both OS and Productivity Software (PS). However, instead of focusing on putting a fast, usable OS into
every electronic device on earth, or making the Office suite even more usable, integrated, etc...we get MSN...MediaPlayer10 (vs. iTunes), etc... all from a company focused on growing everywhere except where it has the most unique advantage of any business in the world today. I am seeing more and more cars with GPS computers in them that have a few other functions...I don't see Microsoft anywhere.
From an OS perspective, the miracle for me right now would be an OS that could run "ultra lite" - even if your PC was three years old - with super fast boot times. Of course, each subsequent upgrade to Windows also seems to require a several thousand dollar upgrade to my computer, which, frankly, I would prefer not to need to do, having already jumped through that hoop a few times. Why can't a new OS make my 3 year old laptop run faster? That would be awesome, but it might require Microsoft to realize that its fortunes and Intel's fortunes - predicated on ever increasing spend on hardware along with software - doesn't have to proceed hand-in-glove.
Google: I keep thinking that rather than rolling out another bunch of random betas and marginally useful consumer applications they've built or acquired, Google should get
more meaningfully into... search.
For example: instead of "Google Scholar," which for however long it's been available, I've never used...they could make search engines
tailored to specific functional requirements...like "Google Investor,"
"Google Lawyer Researching a Case," which could utilize paid add-in search modules for proprietary databases and bring valuable new meaning to the phrase "just Google it."
Google spends so much time jawboning about "opening up information"...and yet, I wonder if they're trying to open up the wrong information in the wrong ways, when so much of great information - the stuff you have to pay top dollar to get today, like historical news stories, legal searches, etc - will remain locked up and "outside the scope" of what Google can do. Alexa at least seems to realize that customization is probably the next step
for search.
The fact that Google hasn't done any of these things yet makes me
wonder whether they really understand search, or whether they weren't just very lucky in developing a better mouse trap for finding web pages with their original relevance algorithm, and have since chosen to focus their business on things that create maximum hype. Perhaps that relevance algorithm doesn't work as well when there aren't links to signpost importance, and if not, that sounds like an opportunity for a search startup to me.
(2)
One of the few things I understand about the "Google vs. Microsoft"
fantasy is that GOOG could eventually build an OS that would
allow them to "cut Microsoft out of the loop." Of course, why Google
would bother building an OS when they seem plenty capable of making
scads of cash with search alone eludes me. Perhaps the "Google Pack" is a step in the direction of an OS.
Let's sum up Google's contributions to the pack:
- Cash - for development, etc
- The Google Brand
- Google's Software Applications
When I think about it, it seems that the "Google Pack" is a trojan horse for Google's "software development"
efforts, one which bundles big-brand, must-have applications like
Firefox, Norton AntiVirus, and Acrobat Reader along with disposable,
lesser apps, like Google Desktop Search (by my testing, clearly inferior to Yahoo's),
Google Talk (inferior to _____) ... just to get Google products on
people's desktops, because Google's products aren't useful enough to
merit downloading them on their own. (But if they could trick people into installing them...)
On the subject of a trojan horse, there apparently will be a "Google Updater" bundled in the pack, which would presumably allow Google - as does Microsoft - push out ever more crap to the desktop without users really knowing about it. (Don't be evil...yeah right!)
While reflecting on all this, I also realized that...Google-developed applications like Talk and Desktop Search are weak, while the "not invented here" Google applications (Picasa, Earth) are
the ones I would recommend, even though I grant that all are of questionable utility.
Here's where I'm going with this:
Is it possible, from a software-development perspective - the very
capacity that would theoretically drive Google's much-ballyhooed
ascension to Microsoft-like domination - that Google has already
developed a culture like the Microsoft of today?
Even at Google, a company full of the most-hyped engineers on earth, the most innovative software is still written by relatively capital-starved startups,
who are in turn bought bought by big hubristic companies whose primary
competitive edge over these nobody-startups is their brand and ability
to raise capital in share lots matching the digits in Pi.
Said another way - Google's software development strategy is
awfully "Microsoft-ean" in it's implementation. (Google, thy enemy is within.)
In fact, given that Google doesn't seem to have a real edge when it comes to
software development, it also seems unclear how they would ever take
over the desktop OS, unless someone smaller did it first, and Google
bought them...
But now I really may have run on too long. Let me leave with this thought:
With one great near-monopoly that butters most of its bread, a
bunch of lesser, derivative ideas funded by it's core business, and a big balance sheet, Google, the company most-hyped to become the Microsoft of the future, already sounds a lot like Microsoft right now, only Google's monopoly is less defensible, and is not being guarded.
And if that's at all true...
Remind me again why people pay a 50-100x multiple for this company? - Ed