Trying to get clear and concise Wall Street history isn't easy. When I come across something that explains in a plain-english, give-me-the-dirt style, I tend to hoard that information. Today, I'm sharing the wealth, with an excerpt from Wall Street Meat, by Andy
Kessler.
I reviewed the book a while back, and came to this conclusion:
I would say, yes, [Wall Street Meat] is readable and entertaining [10 hrs to read], and if you are a
Wall Street freak with time to burn then read it; however, read The Number, by Alex Berenson if you have less time and want a more useful
perspective of the same time period. Link
I still stand by this assessment. However, this is not to say that Kessler was a wash. One of the passages I really appreciated was this overview of how the sell-side response to the crash of 1987 led to the creation of electronic trading networks that over time are crushing the profitability of the traditional sell-side trading business.
Kessler's main point is that this loss of profitability on the trading side contributed to the corruption of research, as banking fees were now the primary profits available to compensate analysts. My reason for posting, however, is simply as an interesting explanation of how the current market structure regime came about.
Note that I have created this passage by sandwiching two separate segments that are in the book about 120 pages apart. Enjoy!
By lunchtime, it was clear that
October 19, 1987, was going to be historic. [The market] was just down, down,
down. By 2pm, most of the research department was lining the perimeter
of the trading floor, just gawking. No one was having fun. The phones
kept ringing. After a while, traders just stopped answering them.
Over-the-counter traders would occasionally look up and yell, "What the
fuck are you staring at? This ain't a circus. Go away."
No one did. At the close, the market had dropped 508 points, or 22.6%, on top of the 100 or so point drop the previous Friday.
The crash was more a wakeup call than the start of a depression, as
many had feared. It wasn't a repeat of the 1930s. Wall Street did
restructure. Layoffs started, but I can't recall any analysts being let
go. Instead, more were hired.
Companies kept reporting earnings and the stock market opened for
trading five days a week. Salesmen needed something to call investors
about. Institutions needed advice from analysts, or so I was told.
Research seemed immune.
Underneath the surface, however, changes in how Wall Sreet was
paying for analysts would change the game in subtle ways. Some of it
had to do with those over-the-counter traders not answering their
phones. Wall Street got sued for not answering the phones and the SEC
insisted the Street put in a system know as Small Order Execution
System, SOES. This automated execution of small orders would lead to
day traders and would eventually lead to automated trading systems
known as ECNs.
These ECN trading systems would represent over half of
over the counter trades by 2001, with commissions a hundredth of what
they had been in 1987. It changed the way Wall Street gets paid.
Commissions were toast. Banking fees would replace commissions, and
eventually kill research in the process. (pages 71-72)
[With the establishment of the SOES system, or Small Order Execution System, trades under 1,000 shares would be executed automatically at the current
market price.]
Two smart programmers, Jeff Citron
and Josh Levine wrote an MS/DOS program on their PC that could game the SOES
system, electronically sending in rapid-fire trades to pick off over-the-counter
traders. These guys were not so
affectionately known as the SOES bandits, and roadblocks, including limits like
only one trade very five minutes per trader and only so many per day, were put
in to slow them down.
This led to the
creation of day traders -- whole rooms filled with SOES bandits to get
around the per trader rules. When a
trader had a big block of shares to buy or sell, it was impossible not to run
into these bandits and lose your shirt on these trades. So, traders would often signal to others on
the street to get the hell out of their way, they had a big trade to cross, and
other traders would pull their bids and make room for the other guys to
maneuver around the SOES bandits.
In 1996, the day trader loophole led
to a massive domino dropping in the middle of every trading floor, a class
action lawsuit called the "NASDAQ Market Makers Antitrust Litigation"
led by William Lerach. It alleged
collusion amongst Wall Street traders. In 1998, Lerach proved his case. Of course he did, since they had to collude to get around the day
traders. Wall Street settled for
$1 billion. The SEC also put in a
regulation, Rule 11Ac1-4, the limit order display rule, authorizing
electronic communication networks or ECNs. These were computer systems that could match trades without human
intervention.
It was not just the loss of market
share to these anonymous matching systems that would alter Wall Street. The Lerach suit and its $1 billion
settlement killed liquidity, which is what makes markets work efficiently. If you want to sell shares, but there are no
buyers around just then, someone like Goldman Sachs might step up and buy your
shares for their own account, and then sell them over the next day or two. Goldman Sachs would use its own capital to facilitate
your trade. Wall Street Legend tells of
a sign on the football field-sized trading floor at Goldman Sachs that read,
"If you can't find the other side of a trade, you are it." That is liquidity. It kept stocks from bouncing wildly. Their payoff was the spread between what they
paid for it, the bid, and what they sell it for, the ask..
Lerach sued because the spread was
too large. Paying $1 billion got
Wall Street's attention and sure enough, liquidity disappeared. If Wall Street could not get paid enough to
do your trade, then they were not going to put their own capital at risk. I saw that change in 1998, when brokerage
firms no longer bought my shares outright, but would instead "work" the
order for days, even on bigger names that traded a lot. It was as if Goldman Sachs had put a new sign
reading, "If you are the other side of the trade, you are
fired."
Without liquidity for
over-the-counter trades, you could breathe on a stock and make it move. A big buy order was almost guaranteed to make
a stock go up two, three, even five points. Likewise, a decent sell order could half a stock. Perhaps that is why Amazon jumped
46 points on the same as Henry Blodget $400 price target call.
Instinet, now owned by Reuter's, had
been around for decades, but quickly turned itself into an ECN trading
system. The same guys who started the
whole day trading phenomenon, Citron and Levine, tweaked their code and created
their own matching system to compete with Instinet. They called their ECN, The Island. ECN trading systems would do half of
over-the-counter trading volume by 2001.
Those traders should have answered their phones in October 1987. (page 197-8)
For readers unfamiliar with how electronic trading is transforming the sell-side business model, just imagine a robot competing for an auto worker's union job in a factory. Reduces costs for consumers, but dislocates the "establishment".
In this situation, the rise of automated trading was enabled by the behavior of the same workers, who in effect created a "picket line" on their trading desks on Black Tuesday in 1987. Because they sought to protect their books in the short term, they created much larger problems for themselves in the long term. - Ed