2006 Resolution: Stop Reading The Economist
I've been dutifully reading The Economist every week for the last few months. Clocking in at about 120 pages per issue, this was quite a commitment. After this trial period, I've decided that I am not going to renew my subscription to the magazine. Here's why:
The Economist attempts to cover the world through a series of short articles on everything under the sun. Now, as I've written about before, I feel that the problem most businesses run into is that they try to do too many things, and wind up doing everything badly. I find The Economist is no exception.
The great thing about the internet is that you can find specialists in any given area. The main problem I had with The Economist is that for every topic they write about that I know something about, they:
- Approach the subject very generically
- Insist on rehashing unhelpful cliches as a means of showing "familiarity" with the subject, and
- Add some weak "if...then" contingencies where outcomes are predicated on the Economist's idea of a global consensus of soft-liberal journo-logic.
When I think about it, if the Economist is either bland or wrong on the stuff I know, why would they be interesting or accurate on the stuff I don't? This reminded me of this passage from a 2002 Michael Crichton speech on media credibility:
"...there are some well-studied media effects which suggest that a simple appearance in media provides credibility. There was a well-known series of excellent studies by Stanford researchers that have shown, for example, that children take media literally. If you show them a bag of popcorn on a television set and ask them what will happen if you turn the TV upside down, the children say the popcorn will fall out of the bag. This effect would be amusing if it were confined to children. The studies show that no one is exempt.
Media carries with it a credibility that is totally undeserved. You have all experienced this ... as follows. You open the newspaper to an article on some subject you know well. You read the article and see the journalist has absolutely no understanding of either the facts or the issues. Often, the article is so wrong it actually presents the story backward-reversing cause and effect. I call these the "wet streets cause rain" stories. Papers are full of them.
In any case, you read with exasperation or amusement the multiple errors in a story-and then turn the page to national or international affairs, and read with renewed interest as if the rest of the newspaper was somehow more accurate about far-off Palestine than it was about the story you just read. You turn the page, and forget what you know.
In ordinary life, if somebody consistently exaggerates or lies to you, you soon discount everything they say. In court, there is the legal doctrine of falsus in uno, falsus in omnibus, which means untruthful in one part, untruthful in all.
But when it comes to the media, we believe against evidence that it is probably worth our time to read other parts of the paper. When, in fact, it almost certainly isn't. The only possible explanation for our behavior is amnesia."
Theoretically, The Economist should meet all readers' needs, but I found that in practice, it met none.
If
reading is like eating, then the Economist is like canned vegetables -
the content should be healthy, but the way it is served, it isn't. - Ed
