Paul Kedrosky had a prediction for 2006 up a while back that said:
All this low-rent schadenfreude [by bloggers at the expense of MSM] will come back to haunt bloggers in
2006 when a major blog is hit with correct Blair-esque allegations of
having twisted the truth and made shit up.
I don't think this idea has real legs to stand on, but I do have a prediction and some related thoughts:
Ed's 2006 prediction:
We will see blogs taken seriously, both by readers and MSM, and ported to other forms of media, notably TV, and in a major way - not just via talking head appearances.
By
this, I mean finding the best bloggers and putting them on CNBC, Meet
the Press, or even giving prolific and personable bloggers their own TV
shows. There is probably a Conan O'Brien type talent in the works out there right now.
Newspapers will run an entire section that re-prints blog posts for off-line reading. Previously unknown bloggers will get book deals. (That already happened! Ed: I mean people who write about things other than the embarassing details from their sex life...)
Now, my prediction is a little easy here: the move towards putting
good bloggers into other media formats is already starting!
Instead of simply reading the rambling genius of Mickey Kaus, I am also now able to watch and hear him on Bloggingheads.tv. (Of course,
it's on a blog right now, but that could change.) I find Kaus is actually more entertaining on screen than in print.
The move is simple and logical. If I like reading someone's work,
there's a decent chance they're as interesting in person as well.
Here's what I think doesn't work about Kedrosky's prediction that a major blogger will fall from making stuff up:
(1) Other than triumphalism in support of the Iraq
war, it's hard to imagine a topic where a blog could suffer a scandalous downfall on a scale large enough for enough Americans to need know via a major media outlet. (Unless it's a blogger-murder, a blogger-insider-trading scandal, or it turns out that one of those "Iraqi bloggers" is really Donald Rumsfeld.) That no blogger would suffer for Iraq makes sense to me, as it would require first implicating the President, Congress, CIA and about 95% of the media first.
(2) There's not much room to fall in reputation if you are an active blogger. Other than the fact that a blog can earn a regular, loyal
reader base of people united in their generally high intelligence and
refusal to pay for information - unless you're independently wealthy or running a publicity-hungry startup - can there be a more debased position
for an intelligent and accomplished person to be in than to devote a significant portion
of their time putting out their opinions for others to read...for
free...in a forum where anyone can reach out and pee on their work?
Where's the reputation from which to suffer a reputational loss? The greatest penalty a blogger can suffer for putting out free ideas
is obscurity. A once great blog whose reputation is tarnished would
become like any newbie blog that, in general, no one pays attention to unless you had some notoriety in your former life.
What tends to happen to blogs - with almost a depressing regularity - is that major blogs
simply start to suck. Usually this stems from a loss of humility, driven by hit traffic, with generally drives them to believe that because they posted something, people will care about it. (Ed: Which explains why I insist on toiling in obscurity...)
(3) If there was a major error on a blog, another blog would be the one to call them out on it. If a blog corrected the major error...one blog would gain status
while another lost it...so the blogosphere preserves its overall
integrity. Mainstream media is definitely not going to correct a factual blog error on national media for a few reasons, primarily because MSM assumes most blogs are just error-prone ramblings anyway.
But here's another idea: when and if the MSM pays attention to an individual blog, it's like focusing the sun through a magnifying glass on an ant. The traffic spikes like you wouldn't believe. The blogger's ego is inflated to the point of exploding... hence, as a survival strategy, it would make sense for MSM to continue to ignore existing blogs while creating their own, "closed loop" blogs (see: RealMoney.com blogs, BusinessWeek blogs, WaPo blogs, etc.), hoping that the mass of the public doesn't recognize the fact that they're being conned by these almost-blog offerings.
So, 2006 is the year of blog TV - bring it on! - Ed